Chapter 255 Grand Opening Promotion
- After everything was done, the next step was marketing. Opening promotion is very important for a store, especially in a place like the back street of the school with a large flow of people and intense competition among shops. How to gain more favor and popularity in the shortest time will determine success or failure.
- For this marketing campaign, Wang Wenbin divided it into two parts: online and offline.
- For the online part, Wang Wenbin had someone create a WeChat official account specifically for the store during the renovation. This official account not only had the function of pushing messages but also included features such as ordering and feedback. Especially for the ordering service, he wanted to create an independent delivery service within the store, separate from the third-party delivery platforms. Everything in the store could be delivered, just like a regular restaurant. The difference was that customers could order through their phones on the official account, making it more convenient, faster, and easier for students to accept. Payment transactions were also more convenient. Wang Wenbin wanted to create his own platform like this, knowing very well the value of a successful online platform in the digital world.