Chapter 180 Eating

• When opening a new store, it is essential to promote it, otherwise, how would anyone know that there is a new store here? Of course, over time, people will naturally find out, but it takes too long. Therefore, it is necessary to promote the store. But how should the promotion be done? With a small store like his, there aren't many good ways to promote it, and he couldn't afford to spend a lot of money on advertising. After thinking for a long time, he came up with a unique way of promoting the store.
• The main target customers here are students. Each of these dozen students has their own classmates, and those classmates have their own friends. If the promotion can reach all of them, the reach would be extensive. This method of promotion is far more effective than other traditional methods like using a loudspeaker at the store entrance or offering a grand opening discount. The only challenge is how to motivate these students to genuinely promote the store. So, he came up with a commission-based incentive system. He believed that this approach would significantly boost the students' enthusiasm, especially since the commission he offered was quite generous.
• His idea was simple: he could go a month without making money as long as he built up his reputation. He just wanted to make sure that the taste of the shop was done to the best of his ability, so that every student who walked into the shop would like the taste. Naturally, the reputation of the shop would spread, as students were the best word-of-mouth group.