Chapter 123 Living Together (9)

• "The second point, which is what I just mentioned, is to improve your self-confidence. We must have a good service attitude to meet the customers' concerns. However, when customers clearly dislike the product and say they don't want to buy them, we should face them with a smile instead of begging them to make a purchase. If the customer says that the products we have here are not good and they don't want to buy anything, you should smile and tell them that we provide high-end products from world-renowned brands. There is no need to say anything else. Don't offend the customers and don't embarrass them, but don't beg them to buy anything either. People tend to be cheapskates, so the more you beg them to buy something, the more they would look down on your products. On the contrary, if you act a little arrogant and confident, or even a little disdainful, they'd think that you're the real deal. This is a very subtle psychology, so you have to pay attention to it. It's really important."
• "Third, you must advertise our membership cards well, and strive to get more customers to apply for them. Inform the customers that they will get 10 percent off for all their purchases after registering and promote them more. A membership card means that we'll gain a repeat customer and a long-term customer. This is very important for your sales, and you should make it your top priority."
• "Fourth, we've set up a lot of posters of Victoria's Secret's models inside and outside the store. You can tell the customers that those models are wearing our brand, which would create an impression that the quality of our store is top-notch all of a sudden. As for whether it is true or not, who would know? Will they find out? As long as you believe it, it's the truth, understand?" Chadwick explained to the staff in detail. When it was almost time, he hurriedly rushed to the two rooms in the mall. It was lively inside and filled with more than two dozen tall girls clad in tight-fitting clothes. As soon as he entered, long legs and large chests filled his sight. Seeing this, he gulped. This wasn't a sight that ordinary people could enjoy. For a second there, he really felt like he had entered Victoria's Secret's runway backstage.