Chapter 142 Promotion (1)

• Without waiting for him to get up from his seat, Kate continued, "Do you remember what I said when we had the department meeting before? I said that the objective of our promotion this time was to surpass Beehive, and we had to ensure that our sales during the promotion period would surpass them. As long as we could do that, it would be considered a success. What happened in the end? Even I feel embarrassed to say it out loud."
• "As far as I know, comparing our sales figures from the past three days to the ones from Beehive, we didn't even achieve half of their sales figures. To be honest, I feel so ashamed to say this out loud. Do you know what it's like to feel ashamed? If I had known that this would happen, we wouldn't have done the promotional event. How much did the company spend on the event this time? And this is the result from the huge amount of money we spent on your promotional event? Usually, Beehive's sales are only seventy-five percent of ours, but with this promotion, we didn't even reach half of their sales. I don't think I have to spell out for you the effectiveness of the promotional event this time, do I? Maybe you guys won't concede if I only speak about Beehive because you might think that Beehive had used some tricks to increase their sales numbers. Or maybe you're thinking that the numbers I have are inaccurate, right? Fine, then I'll give you another figure. During the event in the past three days, our daily sales numbers were basically the same as any other day. On average, it was only 1.2 percent more every day, which is almost a negligible number. As you know, these three days were public holidays, and even if we didn't have any events, the number of people in the mall and the sales should be way higher than usual. However, the reality is, the average sales for those three days was only 1.2 percent higher per day. What does this mean?" Kate said, looking at everyone in the room.
• "It shows that the promotional event this time was a complete bullsh*t, and it didn't work at all. Instead, it backlashed on us. So, is this the plan the Planning Department came up with? Is this the promotional event we organized with such a huge amount of money and budget? You have no creativity at all when it comes to event planning. Every time, you're just getting some unknown performers to either sing or dance on the stage. It was like this the first time, and the same for the second time. The job in the Planning Department is really easy, huh? There's no brainwork at all. If that's the case, then why do I still need the Planning Department when I can just subcontract the planning job to a talent company? Look at others—see how successful Beehive was with the event they planned this time. If this continues, we're not going to be the ones to crush Beehive, but they will snatch away our market share. When that time comes, all that'd be left for us to do is close the business. Following what I said from the beginning, everyone in the Planning Department will get their bonuses for the next three month deducted. Anyone that's unhappy can leave their resignation letter and get lost. Meanwhile, you can pack and leave now," she said, pointing a finger at the head of the Planning Department.