Chapter 112 The Daughter of a Rich Family (7)

• After listening to Chadwick's words, Kate said with a nod, "What you said does make some sense. Indeed, such an analysis can be made from your research report. They don't target any specific group of consumers, so they aren't attractive. There's a problem with the positioning of their clothing brand. It's indeed a big issue, but it's got nothing to do with us. We can't change their brand's operating strategy. Of course, I'll give their company our suggestions, but this issue isn't something that we can solve. Go on and tell me what the second issue is."
• "The second reason is that the store is in a bad location. This is not apparent in the data, but I found this problem based on my observations these days. The store is located at the intersection of two passageways, but it happens to be situated on the side of the smaller passageway. More than 70 percent of the shoppers would choose the bigger passageway when they pass by the intersection, and only less than 30 percent of them would choose to go to their store to take a look. This has led to a decrease in the flow of customers."
• Kate pondered about it for a moment. Then, she said with a nod, "Okay. Now tell me the third issue."